Watch this commercial for Fab.com. It's an enjoyable commercial, fun to watch but like many entertaining commercials, I doubt it will be effective in actually selling the product.
The plot: A hot, straight guy wakes up late. He springs to the window and to see his girlfriend has just arrived at his undecorated, messy NY apartment. He discovers he has the Fab.com touch and whatever he touches turns into hip, trendy and colorful home furnishings. He even touches himself and completes the transformation from hot straight guy to hot Chelsea boy. When she sits down on the couch next to him at the end, I expected him to touch her and transform her into a muscle bear from the meat-packing district.
What do you think???